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Why You Need to Be Using TikTok Shop

Jul 8, 2024

2 min read

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Let's talk about TikTok shop, something I don't think most brands are paying enough attention to.

 

Let's talk facts:

 

  • TikTok has 1.9BN users globally, and 150M users in the US as of last year. They also claim to have 5M US businesses on the app, already

 

  • TikTok shops are on track to do $17.5BN in GMV this year. Up nearly 10x from last year. 

 

  • Americans spend an estimated $7 million per day shopping on TikTok Shops.

 

  • Americans spent a total of 4.43 billion minutes per day watching TikTok videos in 2023. I did the math and that’s 8,422.69 YEARS of collective watch time per day. Pretty insane. 

 

  • Adult users spend an average of 54 minutes per day on TikTok which is 64% more time than the same cohort of Instagram users spend on Instagram.

 

  • The Top 5 selling categories on TikTok Shop are:

1 — Beauty & Skincare

2 — VMS: Vitamins and Supplements

3 — Lip Cosmetics

4 — Cologne and Perfume

5 — Body Lotions & Treatments

 

  • TikTok Shop is already the 14th largest health and beauty eCommerce retailer in the U.S.


So the point is… Don’t wait, and get on TikTok shop TODAY.

 

What makes TikTok different than Instagram and other social media is that's driven by organic content and relatively easier for your posts to gain traction without a huge following.

 

So, what can your brand do?

 

  1. Start posting organic content immediately!

 

Get creators posting and tagging your products to establish social proof.

 

KEY NOTE: you can't add shopping links to past videos, so getting them live is key.

 

  1. Tap into TikTok's affiliate network!

 

 begin building relationships, content, and sales.

 

KEY NOTE:  28% of Gen Z searches TikTok for unbiased review.  Simple Modern? Warby Parker? Lemme? All of it is searched on TikTok. Get more of your content on TikTok!!

 

 

Jul 8, 2024

2 min read

1

24

0