Looking to scale your DTC brand’s customer acquisition?
Let's break down the must-have components of a successful acquisition offer.
If you’re a subscription-focused brand or built around routines, getting customers into your subscription program is the holy grail. There’s nothing better than seeing revenue roll in automatically.
But how do you get there?
It starts with building a funnel that works—and that begins with the right offer.
The key to scaling customer acquisition is a smart strategy that;
(1) addresses your audience’s problem
(2) offers a solution, and
(3) converts them with a powerful incentive
Your ads should focus on a specific problem, while your landing pages and product experience should match that solution with value-driven messaging.
It’s ESSENTIAL to make the experience clear and enticing—whether it’s a discount, product bundling, or a guarantee.
The TRACE framework is a great way to structure your offer:
Technology: Use tools like CMS, bundling, or gamification.
Reporting: Track customer data and behaviors to optimize.
Audience: Target the right customer segments.
Creative: Problem-focused messaging with strong visuals.
Experience: Ensure a smooth, high-conversion landing page.